A Collection of Top 20 Marketing Words

نویسنده: استاد حامد رفیعی


مجموعه پرکاربردترین لغات در زمینه بازاریابی

Here is a collection of Top 20 Words in marketing as listed below:

1  brand  n. a particular make of product – to brand v. – branded adj.

2  consumer  n. the person who buys and uses a product or service – to consume v.

3  cost  v. [cost, costed/cost, costed/cost] to estimate the price of making a product – costing n.

4  develop  v. to create a new product or improve an existing one – product development n.

5  distribution  n. the delivering of products to end-users, inc. advertising, storing etc

6  end-user  n. the person, customer etc who is the ultimate (and so real) user of a product

7  image  n. the concept or perception of a firm or product held by the general public

8  label  n. small piece of paper, metal etc on a product giving information about it

9  launch  v. to introduce a new product, with publicity etc – product launch n.

10  mail order  n. the selling of goods by post – mail-order catalogue n.

11  market research  n. study of consumers’ needs & preferences, often for a particular product

12  packaging UK  n. the wrapping or container for a product

13  point of sale  n. the place where a product is actually sold to the public – point-of-sale adj.

14  product  n. something made to be sold; merchandise [includes services] – to produce v.

15  public relations  n. creation and maintenance of a good public image – public relations officer n.

16  registered  adj. registered or officially recorded as a trademark – ® abbr. – to register v.

17  sponsor  n. firm supporting an organisation in return for advertising space – also v.

18  S.W.O.T.  abbr. Strength, Weaknesses, Opportunities, Threats

19  total product  n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc

20  trademark  n. special symbol, design, word etc used to represent a product or firm – ” abbr.


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